History:
During the beginning of the Dot Com Boom, Michael
Spindelman, founder and CEO of Eventronics, was a systems integrator
helping manufacturing companies improve productivity through emerging
computer-aided engineering technologies. Merging desktop computing,
high- end graphics, manufacturing machine tools, engineering design
and wide area networking he helped shave dramatic amounts of time
from the concept to product cycle-time. His marketplace was the
Northeast Rust belt region of New York, Pennsylvania, and Ohio.
Client after client would be purchased from some outside organization,
have its technology stripped, and the facility shuttered. While
other parts of the country were experiencing unprecedented growth,
this region saw massive decline. The first question of Eventronics™
was "Why is this happening?"
A degreed Electrical Engineer, Spindelman applied the teachings
of business he received while growing up in a family-owned retail
business. After graduation he spent several years working for
Hewlett-Packard as a field sales engineers when desktop computing
was just emerging (pre-PC era). During a slight change in direction
he was offered a position in test engineering at Motorola. At
that time in the Quality arena, he was introduced to concepts
that launched the Continuous Improvement Movement. Motorola led
the way in that movement, which was initiated to reclaim a competitive
advantage over the Japanese.
While in test engineering Spindelman developed an intuitive feel
for systems theory. He designed complex production test systems
from standardized components and emerging interconnections protocols.
The most important lesson, however, came from the line workers.
During a development project, he interviewed the production people
who would be using the new system he was creating. From their
input he applied ergonomic functionality to the system. When the
system was brought on line, it dramatically reduced worker strain,
reduced cycle-time, increased throughput, and significantly increased
quality. The golden rule of Eventronics™ is "Base your
concept on people who will use it!"
As the '90's were coming to a close, Spindelman began to formulate
a model of organizational behavior. All modeling tools used up
to that point were two-dimensional representations of a six-dimensional
reality, these dimensions being X, Y, Z, Time, Frequency and Amplitude.
The only environment where this wasn't universally true was in
engineering design.
Organizational problems are difficult to solve in two dimensions.
In order to introduce real world modeling, multi-dimensional tools
would have to be employed. But the adoption, even in engineering
environments, of real multi-dimensional systems was highly resisted.
By analogy, even though in 1492 Columbus established that the
world is round, over 500 years later almost everybody was (and
still is) viewing the analytical world as being flat.
Six Sigma, the “Next Big Thing” in corporate productivity
that began at Motorola in the late '80's, and Spindelman’s
reference point for his own work, employed a toolset methodology
that applied a grouping of 2D tools to get at the root cause of
many problems in manufacturing. This limitation proved to be its
downfall.
Spindelman began to observe areas where clients were gaining advances
in productivity. Through this work he was able to formulate a
model to explain why some companies failed to realize the benefits
that competitors had so easily achieved. He also noticed that,
as companies began to mature in their Six Sigma programs, they
began to experience a drop-off in the rate of gains. Spindelman
set out to explain and rectify this problem.
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